I recently saw this flyer on the counter at a restaurant I go to all the time:
I was immediately drawn to the ornamental design, but was taken aback by the deliberate censoring of the very information the design was supposed to be communicating.
This led me to flip it over, hoping the info I needed would be on the other side:
There was the info, but once again, there was something crossed out that I was unable to read.
This simultaneously intrigued and frustrated me.
At this point I realized that the show it was advertising had already happened, but I thought the flyer design was so odd, I took one home.
I eventually checked out the headlining band on myspace to find that I hate their music (sorry dudes!).
The whole experience made me ponder this concept of mystery design.
While I was frustrated that they made it difficult for me to know what I was looking at, the act of being forced to look further to find out made the design stick in my mind.
In fact, I was so intrigued that I kept the flyer, looked up the band, and made a blog post about it….even when the specific event it was advertising had long since passed.
So is this brilliant or not?
I went so much farther down the path than I would have if it were all laid out in front of me, but I kind of hated it.
What do you guys think?
p.s. If you designed this flyer, let me know and I’ll credit you. Also, please feel free to weigh in on the discussion.
p.p.s. Any of you have other examples of ads like this?