I recently saw this print campaign for Assassins Creed 2, and it floored me.
The pages appear to be stuck together, so when you open them, you are actually physically tearing the head off the figure.
Now *that* is genius.
So many print campaigns for video games do not capture the spirit of interactivity that is integral to playing a game, and as such, they do not excite me.
This ad is interactive, and appropriate to the content of the game.
Kudos, Assassins creed marketing department!