Typography

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I was completely blown away by Evelin Kasikov’s CMYK handprinted Alphabet.
All that embroidery would make my head spin.

Here’s how she describes her project:

This is my first fully CMYK-embroidered alphabet. My intention was to create stitched letterforms considering typographic characteristics: legibility, coherence, weight and contrast. I wanted to avoid manipulating existing character sets – this is not halftoned Gill Sans or Helvetica. I began by setting up a 4-layer halftone grid with 10 crosses per x-height. The screen for each colour is set at a different angle: Cyan 105˚, Magenta 75˚, Yellow 90˚ and Black 45˚. The challenge was to construct a coherent character set upon this grid. Each letter consists of four layers, Cyan being printed first and Black last. The equal blend of stitched CMYK colours results in handmade Registration Black.

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Sadly her site doesn’t allow comments, so you can’t tell her how awesome you think it is.
But she has a lot of other awesome projects up that you should go check out!

Curbside Creamery
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I just launched a new site for Curbside Creamery, an Oakland-based ice cream maker. The concept of Curbside Creamery is to sell artisan ice cream sandwiches, in traditional and vegan varieties, from a vending trike. For this project I developed a website, hand lettered a logo, established a style guide and designed several brand marks.

For branding, I created a custom hand-lettered logo and a silhouette graphic of the vending trike to serve as an additional brand mark. My inspirations for the logo included old-school sign painting. Specifically, for this project I was drawn to beach boardwalk signage from the fifties and sixties, such as this sign for Dolle’s Salt Water Taffy in Maryland. Here is a moodboard I put together showing my typeface inspirations. The end result ended up looking less scripty than many of the following:

curbside_moodboard

The trike brand mark is based on a photo of the actual trike that Curbside’s proprietor, Tori Wentworth, had just ordered. I started out by doing a raster sketch in Photoshop, and then vectorized it in Illustrator. The trike drawing needed to be realistic enough to represent Tori’s actual vehicle, but abstracted enough to make a good stencil drawing, vinyl cut-out, stationery header, business card graphic, etc. Finding that balance was a challenge, but I’m stoked with the result!

The concept behind the website was to have a beautiful, minimalist theme. I was lucky to have some photos, shot by Tori on film, to use for the full-screen responsive slider. The slider script was modified to add a subtle animation effect to change the color of the word “creamery” depending on which photo is being displayed. This was added to make the logo pop against all the images, because otherwise it would’ve gotten lost on certain backgrounds. The website has a CMS that will enable Tori to make changes at any time. This was important because Curbside Creamery’s flavors will change in the future.

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loveletters
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So, this awesome guy named Chad Mazolla made a page showcasing some of the best Google Web Fonts- in some really nice pairings. He says:

There are over 400 typefaces in the Google web fonts directory. Many of them are awful. But there are also high-quality typefaces that deserve a closer look.

by Chad Mazolla
by Chad Mazolla

Check it out here!

loveletters
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So, as you guys may know, I am a big fan of letters. I mean the things that make up the alphabet, as opposed to the things you get in the mail. Although I do also like mail, and obviously you can’t write a letter without writing letters.

Point being that I like talking about lettering, typography, etc. and it would be cool to have a spot to feature that stuff. So here’s my first shot.

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Balkan Sans is a typeface that represents both Latin and Cyrillic Alphabets. Each character shows a pairing of the Latin letter and it’s Cyrillic equivalent. In the cases where they are the same, the letter is shown once, just at double height.

Balkan-Sans-styles

The applications for a typeface of this nature, with regards to education, are pretty cool!
It can be used to translate Croatian Latin into Serbian Cyrillic, for example.
The uses are even more expansive when using all the available faces:

Balkan Sans and Balkan Sans Stencil consist of four styles – three of them have different alignments (e.g., all uppercase characters are Latin and lowercase characters are Cyrillic) and one style consists of uppercase Cyrillic and lowercase Latin characters.

So you can use it in Latin or Cyrillic as you please, not just in the paired version I mentioned above. To truly understand it’s brilliance, check out the video below.

You can buy Balkan Sans from Typeonine and you can also pick up the handsome poster shown above.

Unrelated, I relaunched my site and accidentally turned comments off. Sorry about that! As of this post it should be turned back on- with the new jetpack integration so you can comment using twitter or facebook as well as the default WordPress.

<3!